More than one in four of the movies seen on BBC iPlayer in the past year were released during a holiday, according to new research.
The number of films released during holiday breaks increased by 10 per cent in the year to April to 2,300, while the number released during other weekends rose by 7 per cent to 2.3 million.
Of those, 2,600 were Christmas and New Year films.
The latest figures from the BBC Trust, which provides financial support to the BBC, showed that on average each viewer watched 1.4 movies during a Christmas and 1.3 during a New Year holiday.
The average number of people watching a movie during a weekday holiday was also on the rise.
BBC iMovie, a free, family-friendly app for Apple TV, Roku and other devices, was downloaded by 5.7 million people in the last three months, a 7.4 per cent increase on the previous year.
The new figures also showed that people are spending more money on the BBC iViewer subscription.
The figure was £1.06 per day, up 5.6 per cent from the same period last year.
But a spokesman for the BBC said: “We have a range of new content for you to enjoy that you might not have seen before, from classic films and classic TV shows to new shows like The Great British Bake Off and BBC One’s Big Bang Theory.”
We know that there’s an audience for new content, particularly when it comes to movies and TV, and we’re always looking for new ways to give you more choices.
“BBC iPlay, the BBC’s app for streaming video from iPlayer, had 3.5 million downloads in the third quarter, a rise of 9 per cent on the same time last year, while it had 3 million downloads for the same quarter last year but a 7 per per cent drop.
The app has been used by millions of people in over 20 countries.
It was used by the same 5.2 million viewers who watched a Christmas episode of Big Bang, a new BBC show which is available to watch on BBC One on Christmas Eve.
BBC One is also offering a Christmas show on Christmas Day in the UK, and a special Christmas edition of the BBC News channel.