A few weeks ago, I walked into the movie theater at the Black and Decker Center in downtown Philadelphia.
This is my first time seeing the upcoming Horizon Cinema, a big, shiny, glass-walled cinema that is opening in September in the Philadelphia suburbs.
It’s a major step for the company that, with a budget of $10 million, has made a splashy, box-office-focusing theatrical debut that is expected to generate $100 million or more in revenue.
Horizon Cinema’s opening is a big step for Horizon, which is a $5 million to $10 billion company that owns more than 50 cinemas and more than 700 screens.
But Horizon Cinema has been a bit of a work in progress, too.
Its first movie, The Devil’s Garden, was released in 2014, and its first major film, Black Friday, in 2016.
Horizon’s goal is to expand into more genres, including horror, crime, comedy and fantasy.
The film’s opening weekend grossed $8.7 million.
Horizon said it hopes to open 100 theaters in 2019.
The first movie was released a few years ago and hasn’t gotten much attention.
But the film is getting a lot of buzz in the movie business.
And Horizon is taking advantage of it.
Horizon made the decision to open the film in the first place based on the feedback it got from theaters, says Michael Hirsch, Horizon’s chief executive.
“We were getting feedback from theaters that they were wanting to see it, so we decided to open it and it was a no brainer.”
Horizon’s first movie received mixed reviews.
A review in the Wall Street Journal called it “a very disappointing film” and a “daunting, ambitious, and visually captivating” experience.
The Times of London said that “it is a very stylish, atmospheric, stylish, and thrilling film,” but that it “is also a pretty serious film that should be considered by audiences who have been conditioned to expect a high-stakes, high-fidelity thriller.”
But it also said that it was “a solid film that is worthy of its genre.”
Horizon Cinema was born in 2007 from the merger of the Chicago Film Office and Cinemax.
Cinemax is a joint venture between Warner Bros. and Time Warner.
The company is based in New York and has about 1,000 screens in cities around the country.
It started by producing movies for theaters.
The original plan was to create a movie theater with its own production team.
“It was very much a two-person team,” says Jason G. Hough, who has been the head of Horizon’s production and distribution department since 2014.
The plan was for the production company to have its own crew.
That team would create the film and run it, while the cinemas would hire its own staff to make the movies and film.
“At the time we were very much focused on the production side of things,” says Hough.
“But now we’ve grown and we have more production companies that are looking at this as a creative opportunity, rather than just a business opportunity.”
Horizon Cinemas also has been experimenting with the idea of getting in front of the audiences who want to see movies.
Horizon launched an Indiegogo campaign that raised $1.8 million in January, but it only raised $400,000 as of Wednesday morning.
“As a whole, the campaign was successful,” says Gannett CFO Jim Fink.
“The movie was well received.
Horizon will open more theaters around the world in 2019, including in Los Angeles, Toronto, London, Mexico City and San Francisco. “
Our plan for the film, at this point, is to make a few smaller films and then we will begin to expand,” Fink says.
Horizon will open more theaters around the world in 2019, including in Los Angeles, Toronto, London, Mexico City and San Francisco.
The theater in Philadelphia that will be the first to open in 2019 will be one of Horizon Cinema theaters.
It will be called Horizon Cinematics, and it will be in the Black, Decker Center, a location that’s been the home of Black Friday movies for a few decades.
The opening of the theater is expected within a few weeks.