Netflix announced today that it has acquired River Cinema, a popular film and TV festival that has been held in the heart of London since the 1950s.
The acquisition gives Netflix the ability to stream River Cinema’s films to Netflix members around the world and also brings River Cinema to Netflix.
The new deal comes on the heels of a series of acquisitions that have helped Netflix become the second-largest film streaming service in the world, after Amazon Prime Video.
“Netflix has always been about being a destination for people to come and watch great movies,” said Jim Miller, president of global content, Warner Bros. In a blog post, Netflix said it is looking to continue its legacy of providing the best and most relevant movies to people across the globe.
River Cinema was founded in 1952 by British filmmaker and filmmaker Alfred Hitchcock, and is the largest cinema festival in the UK.
Its main festival, Cinema in the Park, features more than 70 films from around the globe and is held in locations such as London’s Hyde Park, Glasgow’s Strathmore, and Bristol’s Green Park.
Netflix says the purchase will help it expand its offerings to more countries, while also giving the festival a bigger audience in countries like India, China, Brazil, and Mexico.